Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Nowadays, most businesses only make use of digital marketing. However, businesses should still make use of print media marketing strategy.
Even if print media is old it is still effective. One example of print media are billboards and you can see them in different places in the world. A lot of companies do not want to use print media strategies.
You can only see digital marketing in the internet. Digital marketing strategies are online public relations, social media marketing, email marketing, pay per click, search engine optimization and more. Digital marketing can reach a lot of people and is very flexible.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. You have the option to choose the part where you can put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. Studies have proven that both marketing strategies really has its benefits.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also called the quick response codes and these are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your customers will be able to see print media marketing and then becomes a digital media marketing. If you want to to make use of QR codes then you can hire a commercial printing company.
B. Custom URL’s
Custom URL’s are a bit similar with QR codes, but you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can make use of print media to advertise your company’s profile and account.
Variable printing is a type of printing that has all sorts of graphics, texts and images. This is very effective and should be used for social media campaigns.
Digital marketing and print marketing strategies are very effective and it must be used by different companies. Both of these strategies can benefit any kind of business. It is important that you select a reliable commercial printing company. Before choosing a company you need to conduct a thorough research first. Choose a company that is experienced in digital marketing and print marketing and is very reliable.