5 Tips For Logo Creation On Luxury Resorts
There are increasing number of people who want to be closer to nature, make physical activity and at the same time, be a part of the culture that they have visited while staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
A more precise description of ideal customer can provide higher chances of making an exceptional logo.
Tip number 2. Color – the colors used by luxury resorts in creating their logo is vitally important in conveying the right message for their marketing materials in online, print, clothing and several other merchandise. According to general color theory, if you would like to convey sense of optimism, freedom and joy to your logo, then you better go for orange as this at the same time can also serve a great pick for traveling in natural environments. Orange works perfectly with blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty is capable of creating striking yet elegant logo which is ideal for any luxury resorts. Colors like red and blue generally aren’t the ideal choices for using as the primary logo for adventure travels. The reason for this is that, red is representing danger and anger while blue is seen typically as official, staid and cold.
Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. As for those who seek to convey adventure, excitement and strength, it is preferable to make use of fonts that have contemporary typeface. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. Italizing the fonts can also help in heightening sense of luxury.
Tip number 5. Symbols – logos using representative shapes and graphics compared to literal ones allow clients to have deeper and more personal connection to it. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.