Some companies are lucky to have success after their first attempt. But mostly, you need to keep updating your logo to catch up with the changes in the organization and the market.
This is mostly true for companies that have been operating for years. For instance, the logo designed in 1983 will probably not speak to an audience in 2017.
Redesigning a couple’s retreat logo may seem like a challenging task. But making that change can pay off in a big way.
But before you bust the drawing board out, take some time to think if the redesign is necessary.
You need to ask you the following questions to help you determine whether a new logo is actually suitable for you:.
Has Your Company Undergone Any Changes or Expanded? : Take some time to think of all the services that you offer during the retreats. Has anything changed so far? Could you have added the number of services? Or made services in more locations? Or, maybe you have included a religious element in your retreats? .
If your company has changed, then you might consider redesigning your logo .
Any New Competition? : With the increase in the number of divorces, more couples are seeing the benefits of putting some work into their relationships and marriages.
This means that couple’s retreats are becoming more popular. If you were among the most sought-after business ten years ago, it’s very likely that you have some serious competition today.
Redesigning your logo can help show your customers that you are up-to-date. That proves that people will find your retreat worth consideration.
Do You Have a New Audience? : You probably have some old clients that like your retreats and keep coming back. But do not forget they are not your only clients. Probably, younger generations are interested in your retreats too. So, you may use logo to enable you to connect with the new and younger audience.
Any Changes in Your Brand’s Values or Mission? : Your retreat might have undergone some changes throughout the years. If this is the case for your retreat programs, then it’s time for redesigning your logo.
Is Your Logo Dated? : If so, now is the perfect time to upgrade it. An ancient logo will probably not look appealing at the moment. Additionally, there is a chance it is not compatible with all the recent technological devices that are supposed to facilitate showcasing of your couple’s retreat logo.
A data logo also gives the impression that you are very rigid or probably do not even care about change. The thought of you fearing change will not be appealing to couples trying to save their marriage.